Martyn Dawes's Success Story

Founder of Coffee Nation

“The Coffee Nation’s drinks are always a good start of the day”, says one of the regular customers of the company, “they made the drinking coffee from a machine a pleasant experience.”

In spite of drinking its coffee not all of the company’s customers know who actually its Founder is. His name is Martyn Dawes and today is one of the richest men in the world, heading up a business for millions. Born in Coventry, England, he was adopted at the age of six weeks by a couple, who were unable to have children of their own. Till today Martyn is not certain about his origins, but is grateful to the people, who brought him up with such love and understanding.

Since his early school years, he has always been notable for his incredible skills of being restless and ambitious. He wanted to get out and prove himself, maybe as a way of compensating of not knowing where he comes from. This led him to the idea of founding his own business.

The start was given in the distant 1996. Martin got to work; Coffee Nation’s machines were placed in large stores and offices. In the next 2 years the business was growing slowly and wasn’t very profitable. If he wouldn’t find a funding on time, it would be the end of his dreaming of developing a business of his own.

In 1998 Martyn Dawes was invited to present the ideas and goals of the company, which was his last hope to find an investor; his business was on the line. After the perfect presentation he made, he won the attention of the audience and finally found an investor. He was given Ј100 000 in return of 20 percent of the company’s stocks. Coffee Nation was saved.

Up to this day Coffee Nation works with more than 800 coffee partners and sells around 1 million cups of coffee a month. Though the difficulties Martyn Dawes went through the company’s development, today its machines are one of the most preferred in the whole United Kingdom.

Quotes used:

1. "My Big Idea," Sunday Times, 2007.