Marco Giannini's Success Story

Founder and CEO of Dogswell

Marco Giannini launched his L.A. based business, Dogswell, in the decent 2004. The company manufactures natural pet treats hiving functional properties. He has achieved instant acceptance of many of his products by letting consumers try his pet food products free of cost. In fact he gives away around 160,000 full-size samples to different pet stores every month for free. Nearing his mid thirties, Marco is already making million dollar sales every year, running his one of a kind pet food store.


After his graduation from business school, Marco produced functional beverages for a short period of time. That’s when he hit upon the idea of making dog treats that would keep pets healthy by the addition of nutrients in the food. To get the company going, he sowed $30,000 of his own money as capital. He then made a truckload of products and drove around Northern and Southern California selling them to around 200 independent pet stores in the state. He made revenue of $35,000 during that first month.

Ever since that time, the growth of the company has been over 100% every single year. The very first full year that the company was in business, Marco sold $500,000 worth of goods, which was very encouraging. He never had to go for venture funding and had the freedom to “manage his own destiny”. The idea of a functional snack for pets has really captured the imagination of people everywhere.

To manage the rapid growth of the company, Marco knew that he would need good staff and so made gathering a good team around him a top priority. He now has around 25 employees, working for him. Giannini takes good care of them by creating a friendly working atmosphere and also closes the office early on Fridays. They also go on trips to Cancun during the summer, where they set the future tasks of the company.

Dogswell has now started a new line of products called Catswell, spelialized in cat foods. Organic pet foods are also in the works as a line of products for the future. Marco feels that his ability to quickly create a product and selling it in the market is the secret to his success. He advices young entrepreneurs, who want to avoid a lot of pain, to come up with a business idea, where they can sell a product within the very first month.